Customer Engagement: A new paradigm?

by : Marie Myles

Introduction
Whilst the core principles of marketing have not fundamentally changed over time,
numerous models, theories and acronyms have entered our marketing lives. And as we
have discussed in several other papers, the marketing world in which we work keeps
getting more complex. The most notable change is the shift in consumer influence and
power; you only need to look at the growth in peer reviews, Facebook, Twitter and
concepts like Groupon to see this power shift.
But not only that, brands who did not traditionally use direct marketing techniques
(as they had little or no customer data) are now keen to learn how to harness the power of
data in the digital space and how they too can start to build direct customer relationships.
So what has this led to?
With more potential contact points with customers, more media channels for us to play
with and greater opportunities to start and build two way communications, more brands
are seeking to engage with their customers. But who should you engage with and how?
One of the trends that we see is the move away from Customer Relationship Marketing
(CRM), coined in the late 1990’s as the ‘in thing’, to Customer Engagement. Is this the
same concept repackaged or is there a fundamental difference in these concepts?

This paper will look to discuss these ideas. . . . . . .. .  . .(baca selengkapnya)

Artikel lengkap dikompilasi oleh/hubungi :

Kanaidi, SE., M.Si  (Penulis “Buku PERIKLANAN”, Service Quality and Motivation Trainer, Dosen Marketing Management,  Praktisi Bisnis)

e-mail :kana_ati@yahoo.com atau kanaidi@yahoo.com atau kanaidi@poltekpos.ac.id atau kanaidi@posindonesia.co.id

HP. 08122353284 
Pin BB : 27CBC148

Facebook : Kanaidi Ken Part II

--------------------------------------- 

Butuh Artikel/Jurnal Lainnya ?, click di :

Kami memiliki beberapa Artikel/Jurnal tentang :

·         Jurnal “BALANCED SCORECARD”....click di http://ken-keuangan.blogspot.com/

·         Jurnal “MANAJEMEN SDM” .....click di http://ken-msdm.blogspot.com/

·         Jurnal “CUSTOMER TRUST”.....click di  http://www.ken-trust.blogspot.com/

·         Jurnal “Good Corporate Governance (GCG)” … click di http://ken-gcg.blogspot.com/

·         Jurnal “ICT” … click di http://ken-ict.blogspot.com/

·         Jurnal “Corporate Image” … click di http://ken-image1.blogspot.com/

·         Jurnal “Customer Value” … click di http://www.ken-value.blogspot.com/

·         Jurnal “Customer Loyalty” … click di http://ken-loyalty.blogspot.com/

·         Jurnal “Brand & Merek” … click di http://ken-merek.blogspot.com/

·         Jurnal “Service Quality” … click di http://ken-servqual1.blogspot.com/

·         Jurnal “MARKETING & BUSINESS” … click di http://ken-promark.blogspot.com/

·         Jurnal “Customer Satisfaction” … click di http://ken-kepuasan.blogspot.com/

·         Jurnal “Personal Selling” … click di http://ken-selling.blogspot.com/

·         Jurnal “Corporate Culture” … click di http://ken-culture.blogspot.com/

·         Jurnal “Customer Relationship Management (CRM)” … click di http://ken-crm.blogspot.com/

·         Jurnal “DELPHI METHOD” … click di http://ken-delphi.blogspot.com/

·         Jurnal “Kewirausahaan (Entrepreneurship)” … click di http://ken-entrepreneurship.blogspot.com/

·         Business Plan dan Marketing Plan… click di http://ken-businessplan.blogspot.com/

·         Artikel “Competitive Strategy” … click di http://ken-persaingan.blogspot.com/

·         Jurnal “Customer Behavior (Perilaku Konsumen)”… click di http://ken-behavior.blogspot.com/

·         Jurnal “LKMS (Lembaga Keuangan Mikro Syariah)”… click di http://lkmsnetkas.blogspot.com/

·         Artikel “Dunia PERIKLANAN” … click di http://ken-iklan.blogspot.com/

·         Artikel “QFD (Quality Function Deployment)” … click di http://ken-qfd.blogspot.com/

·         Artikel “STP (Segmenting, Targeting, & Positioning)”  … click di http://ken-stp.blogspot.com/

·         Jurnal “EXPERIENTIAL MARKETING”  … click di http://ken-experiental.blogspot.com/

·         Jurnal “CSR”  … click di http://ken-csr1.blogspot.com/

·         Jurnal “MEREK (Brand)”  … click di http://ken-merek.blogspot.com/

·         Jurnal “PERIKLANAN (Advertising)”  … click di http://ken-iklan.blogspot.com atau di http://ken-iklan1.blogspot.com/ atau di http://ken-iklan2.blogspot.com/ atau di http://ken-iklani.blogspot.com/